no funny-ness just straight into it.
In what ways does your media product use, develop or challenge forms and conventions of real Media products?
After a lot of research into the horror genre we chose to use as many iconic features of the genre as we could. For example the title of the film “The FEAR-tre” is similar to “Scream” in that the title plays on the conventions of the genre. We also used quick cuts that we found in things like the decent or Saw. This gives the film tension and can also create connotations of fear or panic, common themes of the horror genre. We also chose to kill off a character early on in the piece, not only creating an enigma but setting up the idea of something supernatural. We chose to use the iconic squish noise as the character was crushed, this clarifies to the viewer that the character has died, painfully, even though it hasn’t been seen. By doing this it causes the viewer to use their imagination, this can then make a film scarier as the image of the death is completely up to the viewer, whether it was incredibly gory or tame is up to them. Along with the sound effects we used non-diegetic music to create tension, we even kept the music as creepy as possible for the dance routine.
Aside from the above we didn’t overly challenge or try to change any of the conventions. We didn’t use some of the more obvious conventions like blood or knives, or even supernatural beings. We hinted at the latter but never showed any. I think we could have used some more of the conventions in horror films but then it would have been just another horror film. If the horror genre has proved anything its that it has to be different every now and then and change the viewer’s idea of what ‘horror’ really is.
How does your media product represent particular social groups?
The mise en scene shows that our piece is based in a school theatre and therefore shows off some of the typical teenage stereotypes. For example we have a popular stuck up girl who has her dim witted follower. These two girls pick on the new girl simply for being new. We have a teacher that will stop after school to watch them rehearse to make sure they’re ready. And the new girl who feels slightly lost and is just trying to fit in. These stereotypes give a good insight into school life in the 21st century and are also typical characters found in teen horror films. The fact that the two scenes are set ten years apart is important. When the story of how the girl died is told has changed due to rumours etc showing how teenagers of today can blow things out of proportion. Overall the girls are portrayed as talented and enjoying doing extra curricular things, however they can be mean and manipulative.
What kind of media institution might distribute your media product and why?
After a taking a look at boxofficemojo.com I found out these figures for teen horror films.
Prom Night: $43,869,350 screengems sony/coluimbia
Scream: $103,046,663 dimension
I know what you did last summer $72,586,134 sony
Urban legend $38,072,438 sony
Final destination $53,331,147 newline
The blair witch project $140,539,099 Artisan
Based on the above I believe that sony would be a good distributor for our film. They seem keen on producing teen/ high school horror films with scream being the second highest earning from the above. The company also have a wide fan base from their wide range of products enabling us to push advertising and various promotions. I also think that they would do a good job since they distributed scream which redefined the horror genre. I believe that our film has a lot in common with scream so it seems like a perfect fit.
More coming soon...
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